Suddenly I’m more relaxed about re-finding my artistic identity after reading the following article which I found on the website of The Nonsense Society. I always connected the word NICHE with Marketing and I never really wanted to connect Marketing with Art. Nietupski caught my attention however and makes me reconsider my feeling about the word NICHE. He has some inspiring ideas about finding your niche in art.
Let me first start with sharing another artwork of mine, you will read in the article why it’s good for me to do so 🙂
What is a niche and how does one find it?
By Patrick Nietupski
A niche is the place where your art comes from. It is not necessarily a physical place. It’s where your creativity, style, and influences come together to form the essence of your art. It is your way of putting a stamp on a piece of art. Your niche is limited by nothing and enhanced by everything. Finding the niche is much more difficult than defining it.
Never tell yourself, or believe that, any avenue is not right for you, or that any avenue is not artistic, because that is total Bullshit. The second you start closing doors is the second you lose your ability to appreciate any form of art.
So the best way to build your art is to study others’ work. Fall in love with it, let it inspire you. You will add your own “me-ness” when you pick up your horn, brush, pen, word processor – the originality will take care of itself.
This can be the most difficult part of any inventive endeavor, particularly for artists. We put a lot of time and thought into this. When we show someone our art, it’s like showing a part of ourselves. Letting people see that can be scary enough, but throw in the fact that you could be rejected, laughed at, and told flat out you suck is petrifying. There’s an age old secret to get around this though: suck it up and put yourself out there! Sometimes you’ll get roughed up – but scars make great stories. You will never know how good you are until you share. Sharing helps you improve. It lets you know what you need work on. It is the single most important part to finding your niche. If you share, you learn your strengths and weaknesses and adjust your niche appropriately. (Source: The Nonsense Society)